emarketerI teach graduate and undergraduate statistics (quantitative analysis) and I am often asked by business students struggling with the numbers “what am I really going to use this for in real life?” True it may be difficult at first to understand the relevance of pure number crunching using the binomial distribution or chi square. So I have been introducing my students to Big Data as a way to help them see the power of quantitative methods to make significant contributions in almost any field of work. We recently discussed the use of the scientific method in business and many students brought up marketing examples. I ran across this company, eMarketer, and watched a short video on their method of doing market research. I think it does a fairly good job of describing the difference between traditional market research and that now possible using Big Data. Enjoy: http://vimeo.com/81520554